Overview
For my capstone project, our team set out to address a real social problem on Stanford’s campus: flake culture. Through our need-finding, we noticed that students often make plans casually over text, cancel last minute, or fail to follow through, but the emotional effect usually goes unspoken. In our PRD, we framed the issue as more than a scheduling problem: flaking creates hurt feelings, resentment, loneliness, and makes people less likely to plan socially in the future. Existing tools like calendars and reminders felt too transactional because they did not address the emotional and relational side of the problem, while penalties or deposits did not make sense for friendship. Our goal was to create something that responded to this user need in a way that felt culturally relevant, funny, and real on campus: a product and campaign that could make students more aware of how they show up for one another.
TIME
20 Weeks
YEAR
2026
Product Concept
Flaudit became a “Spotify Wrapped for flaking” — a web app that lets students run their messages through an audit and receive a personalized breakdown of their social follow-through. The app shows users who flaked on them the most, who they flaked on the most, and what percentage of their plans they actually followed through on. Instead of making accountability feel heavy or accusatory, we designed the experience to feel playful, social, and instantly shareable. The core idea was to turn a private frustration into visible data, receipts, and reflection. By using real message history, Flaudit gave users a mirror into their own behavior while still making the experience funny enough to talk about with friends.
Branding + Campaign
I was responsible for helping turn Flaudit from a functional app into a recognizable campus movement. I developed branding that made the project feel bold, satirical, and memorable, using slogans like “We Keep Receipts,” “I Will Not Flake,” and “Stop Flaking. It’s flaked up.” I created custom stickers, hand-printed T-shirts, and physical campaign materials that extended the product beyond the screen. The merch and visual identity were not just decoration; they helped make Flaudit feel like something students could join, wear, share, and joke about. This was important because the product depended on culture change, not just individual app usage.
UI/UX + User Flow
I also helped shape the UI/UX and user flow so that the product felt easy and entertaining from start to finish. The experience needed to make users curious enough to upload or run their messages, then keep them engaged through a reveal-style flow similar to Spotify Wrapped. We focused on moments of anticipation, humor, and recognition. The interface used dark visuals, sharp red accents, large score reveals, and punchy language to make the results feel dramatic and shareable.
Real in the World
The biggest success of Flaudit was that it became real outside of the classroom. We launched the project at On Call Café, had students interact with the app in person, and created a campaign ecosystem through merch, stickers, video, and social engagement. The project was covered by The Stanford Daily, which showed that the idea had enough cultural relevance to become part of campus conversation. Our promotional efforts even got flagged by Stanford IT, which became a funny proof point that the campaign was reaching people. For me, Flaudit demonstrated what this capstone course was asking us to do: take a real user need, build a product around it, communicate it visually and verbally, and test whether it could actually live in the world.